Showing posts with label Partner Management. Show all posts
Showing posts with label Partner Management. Show all posts

Tuesday, November 20, 2012

Twitter responds (sort of and in deed)

As Dalton Caldwell has also noticed, Twitter is repositioning itself as a few-to-many information delivery platform: perfect for getting out brand messaging and less focused on many-to-many microblogging.


As I have already argued, this is an inevitable and -- for Twitter's finances -- necessary move. Now, if its management team would recall that undermining partner ecosystems is not a certain way to riches but rather focus on charging tolls on the value it does deliver.