It was inevitable that the familiar circular ad from your local retailer would find its way onto the Web -- we just did not know the form that it would take.
The verdict is beginning to come in now, and Facebook is the early leader, taking away one more source of revenue for newspapers and bulk mailers and digitalizing yet another aspect of the purchasing experience.
Without a doubt, bringing circulars into the social media environment creates a richer viral platform for the brick-and-mortar retailers. Still, online competition is not sleeping at the wheel, and we should expect them to respond by aggressive advertising placed near and around the store ads. Let the games begin.
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