It is also no surprise that as the mobile platform is increasing eating into the media consumption mix, both marketers and media platforms are grappling with its baffling economics, even as they well be on the way to cooking their own golden goose.
Saturday, December 29, 2012
Plus ça change
As the irresistible machine of competitive pressures trundles on, it is no surprise that retailers are scrambling to shore up the weaknesses that they perceive in their rearguard action against the rise of the e-tailer, no matter how suspect the financial metrics of the new measures, be they same-day delivery, the ever-advancing Christmas sale season or technology-augmented shopping.
It is also no surprise that as the mobile platform is increasing eating into the media consumption mix, both marketers and media platforms are grappling with its baffling economics, even as they well be on the way to cooking their own golden goose.
It is also no surprise that as the mobile platform is increasing eating into the media consumption mix, both marketers and media platforms are grappling with its baffling economics, even as they well be on the way to cooking their own golden goose.
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